Campaign systems · DTC brands

Campaign
systems. Finished ads.

Concepts, variants, and delivery-ready creative for DTC brands. One studio, brief to delivery — in days, not production cycles.

Ora — focus gummy / siege4:5 · feed
Ora — a fortress of books besieged by notification creatures, one gummy reading calmly inside, 'They can wait.'
original character design
Dravn QAPass — shipped

Compliance-ready
by default

The part nobody else puts in writing

Every delivery arrives with a written AI-disclosure line and a completed QA pass. Speed is the tool's contribution. The judgment is the studio's.

Every asset is checked against the brief before delivery. Brand colours and logos are matched to your guidelines. Product and packaging text is checked for accuracy. If something's off, it gets fixed before you see it — not after.

How the work is made →

Ship gate
Dravn QA — runs on every asset
  • [✓]Checked against the creative brief
  • [✓]Brand colours matched to your guidelines
  • [✓]Logos and packaging text checked for accuracy
  • [✓]Composition and lighting reviewed for the placement
  • [✓]Revisions included until it's right
  • [✓]AI use disclosed, always in writing

One good ad is not a campaign

Creative now fatigues in weeks, not months. The same set that carried an account through a quarter in 2022 burns out before the end of the month, and every refresh cycle demands more variants than the last.

Most teams ship a fraction of the creative they'd like to test. The bottleneck isn't ideas — it's production. Testing needs volume, and volume without a quality floor just puts weak work in front of more people.

That's what a campaign system is for: one concept, built out into enough real variations to test properly, every one of them held to the same standard.

What you
get

Project-based · quoted per brief

01 — The idea

Campaign concept

The message, the device that repeats across the set, and the reason each asset exists. Written before anything is rendered.

02 — The work

Finished creative

Delivery-ready in every placement size you run — feed, story, square. Named, sized, and organised for your ad account.

03 — The set

Variants that test

Not one hero image. The set of angles a real ad account needs to find what converts — hooks, formats, messages.

Pricing

One concept, built out into everything your ad account needs to test it

From $750.

Test Pack

$750

The smallest useful thing.

Concept1
Hooks1
Formats4:5 / 9:16 / 1:1
Organised for the ad account
Revisions1 round
Strategic rationale doc
QA pass + written disclosureYes
Delivery from asset receipt5 working days
Most brands start here

Campaign System

$1,500

Most brands don't have a creative problem. They have a volume problem with a quality floor.

Concept1, with a repeating creative device
Hooks3–4
FormatsAll formats, every hook
Organised for the ad accountYes
Revisions2 rounds
Strategic rationale docYes
QA pass + written disclosureYes
Delivery from asset receipt7 working days

Campaign + Scale

$3,000

For accounts where creative fatigue is a weekly problem.

Concept1, with a repeating creative device
HooksExtended set
FormatsAll formats, every hook
Organised for the ad accountYes
Revisions2 rounds
Strategic rationale docYes
QA pass + written disclosureYes
Delivery from asset receipt5 working days, priority slot

Working monthly? After the first campaign most clients move to a retainer — one new campaign system a month plus refresh variants to keep the account fed. From $2,500/month.

Agency? Dravn works white-label under NDA at wholesale rates. For agencies →

Pricing quoted per brief. 50% to start, balance on delivery. Turnaround counts from the day your brand assets arrive, not from the day you say yes.

Get in touch

Start a project

Tell us what you're advertising and where it runs. You'll get a reply within 24 hours — from the person who does the work, not an account manager.

Prefer email? hello@dravn.studio